Assistant Vice-President, Online Sales & Web Analytics

• To grow and drive online Sales for Personal and SME segments
• To grow Web Analytics from descriptive to prescriptive analytics within Virtual Banking
• Provide support, share experience and best practices with Business Units on SEM, SEO, Digital Online Ads implementation and insights
• Manage Public Website Revamp in alignment with Head Office’s strategic direction

Assistant Vice-President, Web Management and Digital Sales

• Achieved and exceeded Cards targets for the year and month on month with record 2 months for Online Application for Jan & Feb grew twice as compared to 2013.
• Achieved 100% of Travel Insurance (TI) 2014 FY target, TI grew by 52%
• Successfully run Travel Savvy online and ground activation Campaign that garners Sep 2014 record month (Mob-Ex 2015 Finalist for Best Brand Awareness)

• Managed the success of the online card application revamp.

• Managed the success UOB’s transformation for cards, investments, insurance.
• Successfully managed and executed online campaigns/web projects to drive online acquisitions.
• Managed the implementation of UOB’s SEO and various SEMs for Cards and TI.
• Managed entire website revamps, example: http://www.uob.com.sg/private

• Spearhead and execute online campaigns to drive online acquisitions.
• Project managed/execute Change Request, digital campaigns and web projects

• Perform editorial and design operations. (webpages, eDMs)
• Develop innovative ideas to enhance website offerings to drive web traffic and improve online conversions. (UX initiatives / Customer journey, etc.)
• Support strategic marketing initiatives to improve our online offerings from a communication, accessibility and conversions perspective. (such as eDMs, SEO, SEMs)
• Value adding and enabling business stakeholders with key analytical metrics for decision making.

Global e-Commerce Web Operations Manager

ACHIEVEMENTS - Leading 4 key revenue-driven critical projects and to be implemented before 2013:

• Facilitating Windsurfer implementation (eCommerce Reservation Enterprise System)
• Facilitating better UX and Optimised mobile site revamp
• Facilitating Global Translation initiates (Working with Sovee Translations)
• Facilitating Global SEMs & PPC

• Lead the project management and financial reporting role for all Global e-Commerce projects.
• Plan, support, review and continuously improve the Global e-Commerce platforms and infrastructure of the Company’s related websites. Maintain an efficient content management system (Adobe CQ) and constantly enhance web experience of the site for our web consumers.
• Plan and manage digital marketing and e-commerce web initiatives for the global and regional online marketing teams.

Group Strategic Marketing and Communications, Online Channel Manager

ACHIEVEMENTS:

• Managed the whole of DBS’s intranet including regional markets.
• Conducted training regionally to oversea key markets and empowered them
• Drove local and regional internal campaigns and exceeded unique viewership (Omniture tracking) KPIs for internal campaigns.

• Improve online customer experience by redesigning and maintaining key pages / sections on DBS website and the intranet, compliant to the DBS corporate identity at all times, ensuring consistent and superior end-user customer experience. (Interwoven and Ektron CMS)
• Execute web production where required and lend creativity to web publishing to business users
• Keep up to date with current web tracking mechanism to support the team in analysing usage of web sites (click-through, drop-out rates, review of online customer habits)
• Develop and conduct monthly Web & E-Communications training & conducted over-seas training in Greater China for all end-users.

Media Specialist, Marketing Communications

ACHIEVEMENTS:

• Awarded the Phillip Star Award (Bronze) for significant contributions to the business (Digital Marketing), Video hits exceeded expectation (Google Analytics Tracking).
• Drove and executed New Media Initiatives such as the Marketing iPhone App Talk to Phillip.

• Dealt with corporate branding, online marketing, multimedia aspect of promoting Phillip Capital as an investment platform and financial hub in the Asia region.
• Responsible for all multimedia, media, video production, social media engagement and corporate site.
• Interpret web analytics to drive and improve marketing initiatives. (Google Analytics)

Senior Multimedia Executive / Producer

• Drive digital engagements through execution of Producers’ blogs, Online RSI revamp and improved digital marketing for RSI through various channels and cross-platform.
• Achieved high visitors and unique visitors rate for TV/Dram/Variety websites.

• Producing TV programmes and variety related programmes multimedia production.
• Work within units to design/create/maintain the cyber properties of Mediacorp’s Websites.

• Engaged in ATL and BTL initiatives, responsible for planning and developing marketing strategies aimed at penetrating the local market, to bring awareness to local audiences to RSI.
• Building meaningful relationships other news partners for feeds, content exchange.

Creative Designer

• Involved in design and development of in house merchandise “Luving Lionel”.
• In-charge of Print/Web/ Multimedia Designing and Video Production for client’s projects.

• Responsible for planning and developing marketing strategies aimed at penetrating the local market.
• Building meaningful relationships with STB and other partners.